Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
Business Playbook -Digital - 9 Pages PDF - Delivery within 24hours
Buyers must study a product and ask themselves: "is this desirable"? What makes a product beautiful does not necessarily make it desirable. Desire has power and encourages action. Merriam Webster defines desire as "strong conscious impulse to have, be or do something". Someone may appreciate beauty, such as with art, but can easily walk away from it after acknowledging its splendour. For fashion retail this act of acknowledging beauty is not enough.
Retail is a place of exchange; a place of commerce and therefore retailers must feature and propose products that a consumer will marvel at, desire…
Business Playbook -Digital - 9 Pages PDF - Delivery within 24hours
Buyers must study a product and ask themselves: "is this desirable"? What makes a product beautiful does not necessarily make it desirable. Desire has power and encourages action. Merriam Webster defines desire as "strong conscious impulse to have, be or do something". Someone may appreciate beauty, such as with art, but can easily walk away from it after acknowledging its splendour. For fashion retail this act of acknowledging beauty is not enough.
Retail is a place of exchange; a place of commerce and therefore retailers must feature and propose products that a consumer will marvel at, desire…