A creative & education studio specializing in brand identity, concept development, retail experience, market positioning, fashion education, and career wellness.

Founded in 2014 and collaborating with a creative network of independent talent in image, retail experience, photography, social media, wellness, travel, and culture in Italy and Canada. Making good ideas happen.

Davide Lettieri who created Retail 28 - Trend & Theory has worked as a Collection Creative & Strategy Director, Luxury Fashion Buyer, and Professor in Europe and North America. While at the Corner Berlin he worked with luxury labels including Saint Laurent, Margiela, Dries Van Noten, and Valentino to build a unique assortment within a dynamic multi-brand space. He later freelanced at the Haider Ackermann & Raf Simons Showrooms in Paris, advising merchants and leading buying teams. Today, he divides his time between Montreal, Castiglioncello, and Florence; consulting brands, leading creative teams & teaching at Polimoda in Italy, where he leads graduating projects in Fashion Business and Luxury Retail & Business Management in partnership with Gucci. He is also one of the co-founders of the niche lifestyle brand Ottimo Club.

Branding & Consulting

Quality, Fabric, Trend Research and Concept Design.

Creating positioning strategies for start-ups and re-positioning strategies for established brands.

Fashion collection edits & merchandising solutions. Image and identity

Fashion School Courses

Retail Trends, Consumer Behaviour, Developing Talent, Made in Italy - Leading Luxury

Career Wellness -Coaching

Designed to support creatives seeking talent development and career wellness, strengths building and career mapping in the fashion industry.

Personal Branding & Image

Private Client Management

 

Photo by Alex De Brabant

 

Davide is known for his friendly, dynamic, and motivating teaching at Polimoda in Florence and for his career as a Luxury and High End Fashion Buyer and later on as Fashion Director and Business Leader. He studied at Concordia University in Montreal where he graduated with distinction in commerce, and where he also achieved a certificate in The Fundamentals of Journalism. During his years as an undergrad he studied languages in Florence, Italy and in Salamanca, Spain. In 2025 he achieved a Graduate Diploma in Leadership at McGill University. Aside from fashion, design, and education, he is passionate about tennis, wellness, and the Italian Renaissance.

 

  • "Innovative, Inspiring and Challenging. Davide has always encouraged me to be curious about what is happening around us and taught me the importance of never being caught unprepared."

    Paola Lavanzini

    Akris- Jr. Manager Marketing Project

  • "I feel very grateful to have crossed paths with Davide in an educational capacity. He's not only an expert in his field and forthcoming with his knowledge and experience but also empowers his students to find confidence within themselves and to always be curious. He's a true master!"

    Marlo Hayden-Luck

    WGSN Analyst

    Polimoda International Fashion Business Masters 2022 Graduate

  • "His knowledge, experience and positive mindset have helped me hone my skills and make important career decisions which have taken me one step closer to my dreams!"

    Kavya Pradhan

    Polimoda Fashion Retail Management Masters Graduate 2021

  • "Working with Davide at Polimoda is a truly inspiring experience. Great teamwork and team building mindset, problem solver, always positive and supportive of colleagues and students alike. Knowledgeable, experienced and talented professional and educator.

    Alessandra Ferroni

    Fashion Buying Professor - Polimoda

What I’m Reading Now

Focus - The Hidden Driver of Excellence
Daniel Goleman